The Benefits of Selling with The Auction Company

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Bidding Driven Price

Competitive and motivated bidders will gain you the best price for your property.

Flexible and Faster

You can be in control of how quickly your property sells with our flexible auction methods. We are also flexible to the buyer to ensure you achieve the best price.

Premium Marketing

Our extensive marketing strategy ensures your property gains the maximum exposure and is seen by as many interested buyers as possible.

Sellers Confidence

At the close of auction, the buyer enters into a legal and financial commitment to complete on the purchase of the property.

How we Auction your property

Traditional / Unconditional

  • Fast and completes in 28 days
  • Exchange of contracts takes place as the auction ends
  • The successful bidder is required to pay 10% deposit and Buyers Premium when the auction ends
  • The successful bidder signs a Reservation Agreement. This reserves the property and forms a secure and legally binding commitment between buyer and seller.
  • May suit properties in need of development or referbishment, probate, are vacant or where a quick sale is beneficial.

Modern Method / Conditional

  • Flexible, allows a successful bidder to put a mortgage in place
  • Completes in 56 days from a receipt of draft contract.
  • The successful bidder signs a Reservation Agreement. This reserves the property and forms a secure and legally binding commitment between buyer and saller.
  • May suit buyers looking to obtain a mortgage, first time buyers and investors.
  • Statistically less likely to fall through compared to private treaty sale.

We also have 3 types of Auction:

Timed Auctions

Bids are submitted online while the auction is 'open'.

Live Auction Event

Bids are submitted on a certain date and time while the auction is 'live'.

Buy it Now

Interested parties can make an offer at any time while the property is marketed by us.

Auction is the new way to sell your property!

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That’s right, you do not pay a sellers fee. Instead the purchaser pays a Buyers Premium to purchase your property. Some auction companies charge the seller and the buyer a fee. At The Auction Company, like most auction companies, we ask that you pay for the preparation of the Legal Pack, that’s it. This is required to market your property prior to the auction commencing.

Flexible and faster

You are in control of how quickly you sell and complete the sale of your property. You choose whether you complete in no more than 28 or 56 days by setting the auction method. We can also host your property in different ways such as a Timed online auction or via a live streamed event which you can watch... very exciting. Our dedicated team will help you through this do don’t worry.

Confidence

With The Auction Company, the buyer pays a non-refundable Buyers Premium and deposit to secure your property. This means at auction less than 3% of sales do not complete compared to 30% at a private treaty (the old way). This means you can have confidence your sale will complete after a successful bid.

You could get more

Your property will get maximum exposure through our many marketing channels, attracting competitive and motivated buyers. Through the bidding process, competing buyers can drive up the price of your property.

But don't accept less

We will help you value your property and set an attractive guide price. By setting a guide price and reserve price, you will not have to accept less for your than it is worth.

The steps to selling your property at auction

You have made a great choice to sell your property through The Auction Company and with our help, you have decided which auction method to sell via (Traditional or Modern Method). So what will happen next?

Set a Price

We will help you set a Guide Price. This is the amount we advertise your property as, experience tells us that the final selling price is higher than this. The Reserve Price is the lowest amount you will accept for your property and we will not sell it for less.

Pre Marketing

Your local or appointed estate agent will prepare property details including images, measurements and required certificates. We will complete ID checks (a legal requirement) in order to sell the property. A Legal Pack must be prepared and we will help you with this also.

Marketing

Our marketing strategy ensures your property gains the maximum exposure to secure viewings and the best selling price. Our expert photography and imagery will attract committed and motivated bidders.

Bidding will open

Your property will go to auction when the legal pack is ready. Bidding can take place through a Timed Auction (between set dates and times) or via a Live Auction Event (streamed live).

Bidding takes place

Interested and competitive parties will bid on your property driving up the price. If the bid reaches or exceeds your reserve price, at the close of the auction, the successful bidder has entered into an agreement to complete on your property. Fees and deposits are paid immediately to ensure a financial commitment.

Depending on which method was used to auction your property, our team will help your property to complete in 28 or 56 days.

Well done, you just sold your property!

Selling Property at Auction

Download our Guide to Selling Property at Auction


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